The HOM Way - Part 1

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1. Understand your current position

Developing a true understanding of where you are right NOW with your marketing.

You may find completing our The HOM Way Marketing Questionnaire helpful

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2. Research the market

Do you really know your market size, the available customers and clients out there? Complete our helpful The HOM Way Market Checklist here to assist.

Do you know who your competitors are and what marketing they are doing? Complete The HOM Way Competitor Marketing Review to get a clear picture of your market conditions.

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3. Create your marketing strategy

With some marketing homework ticked off, you are now able to build Your House of Marketing strategy.

Ensure you are armed with The HOM Way Business Plan to inform your plan and ensure the business objectives are being met as your number one priority.

The HOM Way - Part 2

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4. Implement your plans

After you have carefully determined your strategy use The HOM Way Implementation Plan to map out your marketing plans.

In order to achieve these plans have you go the technology and skills required to achieve this? Use our The HOM Way Tech & Skills Checklist to determine how you will deliver the plans to market. Can you manage this within your current organisational set up? Do you need help? 

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5. Review & Analyse

Using  The HOM Way Marketing Budget Tracker and your The HOM Way Reporting Tool continually review your plan and keep your budget in check.

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6. Adjust & Learn

With changing technologies and markets it is important to continually reflect and consider changing your marketing strategy if required. Each quarter you should review and determine if your strategy is still the best for your business.  Use The HOM Way Strategy Relevance Review to ensure your marketing is still the greatest way to drive your business where you want it to go.